What Lotion Can I Use!!! (feeding & Pumping) TMI..?

Okay my are REALLY Sore from feeding and Especially PUMPING!! im even starting to get like little cuts that are making it look bruisy on the tip of my from the pumping suction! Please help what Lotion or ANYTHING Natural or whatever can i use to make my not feel so sore and make the irritation go away its only been 4 DAYS my baby is 4 days old and im already getting this pain i herd people talk about it but honestly i didnt think it was THAT BAD! Please help whats the name of it that helps and WERE Can i get it?!?! and why do my feel SO Hard and painful when i touch it its like a Rock! ???